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Ugh! Fake Negative Online Reviews

These days, we hear so much about #fakenews, but what most businesses are concerned about are #fakereviews! And rightly so: there's a lot on the line when it comes to fake negative online reviews. In a recent Headway Capital article, Barbara Davidson lays out three reasons why fake negative online reviews can be so harmful to business: 85% of consumers trust online reviews as much as a personal recommendation; 79% of consumers read a fake review in the last year, but 84% can't spot them; and 94% said that an online review convinced them to avoid a business. Headway Capital There's also great advice on how to identify, report, and respond to a fake review. Here at Harrison Edwards, our digita

Asthma? PVC? Decorate Safely for Xmas

For years, the question surrounding the holiday season holds true:: "Are you getting a real or artificial tree?" Some families prefer the convenience of artificial, while others go for the au natural experience of selecting the right tree--and those pesky falling pine needles. It turns out, selecting the right tree should also be part of a health and safety consideration.. RTK Environmental Group's Robert Weitz discussed with NY Metro Parents how consumers need to pick the tree that will work best for their lifestyle and overall health. Weitz notes that natural trees can trigger asthma and other respiratory ailments, while many artificial trees are manufactured in China and use a PVC-based

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