Whoa! Uber Just Did What?
Reports have leaked out this week that Uber is trialing a new pricing tier in California where the ride-share's customers can opt to wait longer for a less-expensive ride. By waiting a few more minutes, some customers could see a 25% reduction in fare. At first blush, the new pricing tier seems like a good option for budget-conscious passengers or those less in a hurry. And there has been no backlash as of yet. Hmm. Remind you of anything? Last week, Net Neutrality officially