Warm Coats, Warm Hearts
We love stories like this one!
We’ve been working with our client Rising Ground to put a face to the hugely successful Warm Coats and Warm Hearts Coat Drive, which collects and donates winter coats to families who can’t afford to buy their own. The drive is sponsored by Burlington, Delivering Good, and GMA, and they wanted to feature one of those families on the show. The call went out to all of the coat drive’s community partners—527 of them nationwide!
Rising Ground was one of those partners and with some hard work and a great strategy by the Harrison Edwards team, one lucky Rising Ground-supported family was selected.to head to Times Square and appear live on GMA! Pricilla (the family's awesome mother) and her three children (cuteness alert!) did a fantastic job in the pre-segment interview and were a hit on live TV! .
The story gets even better: Burlington surprised Pricilla on the show with a $500 gift certificate! It's a story of generosity and warm coats that warm the heart.