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"Alexa, How Can Brands Capitalize on Smart Speaker Technology?"

September 12, 2018

Tech giant Adobe has announced that just about half of U.S. households will have at least one smart speaker by the end of 2018. It's also anticipated that Smart Speakers will be a hot holiday item this winter, too. Any why not? Smart speakers do everything from playing music (its most popular feature) to providing weather and news updates. 

 

What does this mean for brands?

 

Quite a bit, actually. Right now, only 30% of Smart Speaker owners use their devices to purchase products, but that's likely to change. 

 

"We're at the very beginning of the process," explains Jennifer Galluzzo, Digital Marketing Director, Harrison Edwards. "As brands learn to properly code their websites for voice search, digital assistants like Smart Speakers -- even your phone's "Siri" -- will yield more accurate searches, and shopping experiences with less friction." 

 

How are we helping clients capitalize on Smart Speaker technology? 

 

  • Harrison Edwards is partnering with Entercom, the second-largest owner of radio stations in the United States to pilot revolutionary Smart Speaker ads. Ads will air on streaming devices like Amazon's "Alexa" and listeners will be able to ask their Smart Speaker for more information or to make a purchase. 

 

  • We've spent a large part of the year updating client websites to include new, advanced coding and natural language enhancements to capitalize on voice search.  For example, if a listener asks "Alexa, where can I pick up school supplies near me," their Smart Speaker can respond with a few nearby retailers, and offer to place an order.  By having websites properly coded and with proper functionality, brands can begin to level the playing field with Amazon! 

 

Let us know if our digital team can help your brand capitalize on new Smart Speaker and voice search technology. 

 

 Source: Adobe Analytics and Marketwatch

 

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