Start with a Strategic Plan
Here's a little secret: Most PR and marketing firms are all about the tactics, but fall short on strategy. We're different.
We begin every engagement with a strategic plan that informs messaging, audience demographics, timelines, and overall guidance.
Then, and only then, we develop a list of innovative tactics to build upon the strategy.
A strategic plan can encompass story and blog ideas, even tag lines, key media outlets, and stakeholder groups. Having a strategic plan can be the difference between success and failure.
See what we can do for you.