UNITED HEBREW

Eldercare is one of the fastest-growing healthcare sectors today. United Hebrew of New Rochelle has rapidly ascended to become one of America's most sought-after eldercare facilities, attracting residents throughout the U.S.

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As their campus grew and expanded, the administration brought Harrison Edwards in to introduce a new nonprofit assisted living facility designed exclusively for adults with Alzheimer's and dementia. In 2017, we launched a new ad campaign and campus Web site that have been instrumental in filling beds at their new facility ahead of schedule, even with a new direct competitor in the marketplace. Ordinary messaging involving a caring nurse and a smiling elderly woman were scrapped in favor of a feisty older woman who wants to stay that way!