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WHITE PLAINS HOSPITAL

Things are moving at a fast pace at White Plains Hospital. Located in the heart of Westchester County, New York, once quiet community hospital is now the hub of advanced care in Montefiore Health System's suburban network, providing industry-leading care, and innovating new methods and treatments. But its social media hadn't kept pace. 

In 2017, White Plains Hospital expanded Harrison Edwards multiyear PR engagement to include special projects and a Facebook campaign. The mission: Expand the hospital's community on Facebook and share all the incredible things that are happening at the hospital and in the community. We aim to share important items, but––most importantly––to spread joy, and to express the love White Plains Hospital has for its employees and the community. In the first month, engagement grew over 300% and several posts went viral.