Think of ZabCab as "Uber" but for licensed taxis. Harrison Edwards was selected to launch ZabCab New York City, South Florida, and Vermont with advertising and digital marketing campaigns, and a steady PR and community relations push.
The Harrison Edwards team pulled off the impossible by securing every major media outlet in New York City, then in South Florida, Miami-Dade Mayor Carlos Giminez made time in his packed schedule to help launch the revolutionary ZabCab app. We then coordinated messaging with lobbyists, met with business leaders, and several other public officials. Each time a story was carried about ZabCab, the app saw spikes in downloads from the app store. In Vermont, our team helped ZabCab launch its product Taxi in a Box, an integrated dispatch software platform for small cab companies.